Goodbye, for now

A year and a half ago, we embarked on a journey to open a brewpub. We enlisted the help of a fabulous chef, Sallie Lardy, and got to work researching and writing a business plan. We read industry reports, books on brewing and restaurants, gathered and analyzed census data, and ran our own survey. We developed a business plan that was focused, detailed, and customized for our area. After a year of writing and research, we had a solid plan to move forward. After all the research, we knew two things: getting a loan for the amount of money we Read More …

Our First Survey

At the Gnome Hole, we intend to be a place that will serve the people of the local community.  We think we have a good idea what people want but we want to make sure.  One of the most important features of a successful relationship (and that is what we want with you) is good communication.  We aim to develop all sorts of ways to communicate with our customers, be it through the internet or directly on-site.  We truly want to know what you are thinking and want to hear your feedback, good or bad.  Today, we are starting out Read More …

Books on Breweries

I have been doing a tremendous amount of reading lately.  To put things in perspective, I don’t really like reading.  But I have enjoyed all the books I have been consuming.  Maybe it is because I actually have a passion for the stuff I am reading.  There is a lot to this “I’m opening a brewpub” thing.  There are things you knew you didn’t know, things you didn’t know you were supposed to know, and things you thought you knew until you learned you were [mostly] wrong.  As I read these books, I have been going through a roller-coaster of Read More …

Gnome Hole at CBC16

I spent last week in Philadelphia for the Craft Brewers Conference 2016 (CBC16).  It was a lot of fun and I learned a ton.  The fun part is easy to sum up.  Beer!  The education is a little harder to sum up into one or two main lessons.  The biggest thing I can say is that it is all in the details.  And there are lots of little details for so many aspects of starting a business that happens to be a brewery and restaurant. Of the many seminars that were available, I stuck mostly to the Start-Up track.  The Read More …

Meet Our Chef

Hello all!  Chef Sallie Lardy here.  I’m thrilled to be working with Ries and Michelle (and humbled and a little terrified) that they’ve put their trust in me to help manage the kitchen operations at the Gnome Hole Brewpub! A little about me:  I’m a native of East Texas, born in Woodville and raised in Livingston along with my brother and 2 sisters.  I’ve been a chef/caterer/culinary instructor for the last 6 years.  Yes, just 6 short years!  I have an administrative, technical and training background and before I decided I wanted to be a chef when I grew up, Read More …

Initial Tap List

The following is a description of the initial offering four our beer taps. If the prose seems a little stuffy it is because it is an excerpt from our business plan that we are writing. The Gnome Hole Brewpub will initially provide twelve different taps to serve a variety of beer. Out of the twelve taps, four of the taps will consist of a static offering that always provides the same beer. The other eight taps will rotate to a different beer while maintaining the same theme. Static Beer Taps Our static offering beer taps provide consistency so that customers know that when they Read More …

Entrepreneurship: Can I do this?

In the midst of all the research we are doing, I keep reading material on starting a business and advice for entrepreneurs.  I’ll admit to being terrified by the prospect.  It is daunting.  I came across the image below from Business for Beginners: From Research and Business Plans to Money, Marketing and the Law by Frances McGuckin  It is not the first such list that I have come across.  You could make a good argument that I don’t have any of these traits.  Maybe #6 as I am passionate about brewing, but I don’t think I could really convince myself Read More …

Our Brand

A friend of ours from VTR Creative helped us develop the logos and material for the brand of our brewpub. We wanted branding logos that portray a down-to-earth, friendly, relaxing, familiar setting that features a cartoonish (but not silly looking) gnome. We are quite pleased with the work they did. They expertly created the look and feel we wanted. They provided us with two images. Read More …

Welcome to the Gnome Hole Brewpub

Welcome to the Gnome Hole Brewpub.  We know you are not actually sitting there yet, but neither are we.  This brewpub is still in the early planning stages.  However, one of the first things we decided to do was to launch our website so that we could chronicle the process from beginning to end [hopefully far, far in the future].  We hope that you will come along with us for Our Journey and have as much fun in the story as we do, though we am guessing it will be less stressful for you. Who are we? I am an Read More …